Unity, Misc & The Circus present

LOVE
Brings us all together.

THE CIRCUS – MAIN EVENT

Salomonkatu 1-3, Narinkkatori, 00100 Helsinki
Friday 11th of June 2010
22:00 – 04:00
Capacity 1100
Age Limit 20

ERIC PRYDZ (Pryda / Cirez D – Stockholm)
Dana Bergquist (Urban Torque – Stockholm)
Orkidea (Unity / Jack )
Helsinki 78-82 DJ Set (Top Billin)
Heikki L (Danceteria)
Mr A (Bar Loop)

Hosted By: Oded Peled (Misc Management / Basso)

Precision Audio Premium Sound System
Light design by Tea & Severi (Unity)
Decorations by Unity Collective
VJ *jen (Kansallisteatteri)

*****

HELSINKI 10 – PRE-PARTY
Eerikinkatu 3, 00100 Helsinki
Friday 11th of June 2010
19:00 – 22:00
Capacity 200
Free Entry
Please RSVP before 5.6.2010 info@helsinki10.fi

Erkko (Misf*ts)
Dallas (Nolla)
Italo-Sami (Unity Collective)
Visuals By Eero Johannes (SimCity)
Artwork by Pekka Finland

*****

SILTANEN – THE BRUNCH
Hämeentie 13 B, 00530, Helsinki
Saturday 12.6.2010
12:00 – 17:00
Capacity 200

Rythmikuninkaat aka
DJ Bunuel (Fat Beat Soundsystem)
DJ Slow (Slowhill)

Free Entry
Beautiful food
Chilled vibes

*****

LOVE STORY 1. THE EVENT

2010 had one of the longest, coldest and most beautiful winters in over a decade. Getting from one place to another quickly, while trying not to slip and break your hip, resulted in less eye contact and a tense neck. We found ourselves fighting against one too many of a selection of negative feelings. Besides the central heating and Saunas that we are lucky to have in Finland, we also have those close to us to share our time with and warm up with their love.

They say that sharing is caring. And besides the fact that it rhymes and sounds a little sexy and funny, it is 100% true. When was the last time you looked a stranger straight in the eyes and shared a smile? Are we somehow worried they will get the wrong idea and think that we are after something more then a simple smile in return? It is a very small risk, which we should all take. A little stretch of your facial muscles can result in turning someone’s day around and will surely come back to you, quicker than you think.

Love is ecstatic to have the opportunity of inviting the summer of 2010 together with you and your loved ones. The only dresscode we have this time is a big fat smile. If we are all lucky, we might get some people addicted to it and make this world an even more beautiful place to live in.

*****

LOVE STORY 2. ERIC PRYDZ

Back when I was an active vinyl shopper, I came across a track titled ‘Slammin’, released on Credence records by a producer strangely named Eric Prydz. Filter house was a big thing for myself and many others, but this record was somehow different then the rest. With its huge pumping sound it had an amazing impact on the dance-floors I was playing for. I started researching who is behind this huge sound and unusual name, and eventually found out he came from Stockholm. Back then no one even imagined that some day there would be a phenomenon called ‘The Swedish House Mafia’.

I got to meet Eric Prydz for the first time in 2004, while working on my second album as Dallas Superstars with JS16. Our Swedish label ‘Stockholm Records’ invited us for their Christmas party, where A very down to earth and calm dude told us the secrets of how to get that pumping sound we were looking for, by something called side chain compressing… The end result of our meeting with him can be widely heard on many of the tracks on our album and an endless number of dance tracks today. Shortly after our meeting, Eric Prydz had his first commercial breakthrough when ‘Call on me’ came out, topping charts all over the world and selling over 4 million copies. There was simply no escaping the track and soon you could see his name all over hugely promoted remixes and big budget videos. He had officially broken through.

Eric produced ‘Proper Education’ in 2006 to use as an exclusive DJ tool for his private use. Reactions to the track were so extensive that he went the distance to try and release the track on his Pryda label. Surprisingly, he became the first artist to ever get clearance for a Pink Floyd sample and had his second crossover hit… Rumors say that his third mega hit ‘Pjanoo’was very close to being thrown to the bin, after his test try for it received very little crowd reaction. Two years after he gave it another go on a small-scaled gig in Sweden, where a clip of the crowd going absolutely nuts for the track ended up on Youtube. And as they say, the rest is history… It’s crazy to think of how things work some time. Timing, being at the right place and a bit of luck may drive you to the stars and far beyond. You just need to keep on playing.

Besides the obvious fact that he is an extremely rare talent, I have a feeling that his phobia of flying has something to do with his super powers of being such a trendsetter. He is continuously releasing underground hits on his own labels, under his pseudo names Cirez D and Pryda and his music is closely followed and widely played by an incredibly wide range of DJ’s. For all these reasons I feel blessed to be one of the warm up DJ’s for Eric on his visit to Helsinki and look forward to being once again surprised and inspired by his sound.

-Heikki L - DJ, Producer and true House Music Lover since 1993

LOVE STORY 3. LOVING LIGHTS

We had had a tough year in London, we missed our friends and home. We had decided to come back to Helsinki via Berlin and the legendary Love Parade. We bought flights to Berlin and had train tickets from Berlin to Stockholm. It was all planned, booked and in order. Then, it all went pear shaped.

Passport – check? Well no, without our knowledge one of our party could not get a new passport. Flights – check? Erm; BA’s cabin crew went on strike two days before our flight. Travel companion – check? A friend from England was going to join us, but was flying on standby – with the strike there would be no standby seats. Cash – check? Nope, we got turned in Kentish Town. We were truly stuck and broke.

Then through pure bloody mindedness and some amazing consular staff, the then Foreign Minister (now our President) was dragged out from a lunch appointment by a concerned civil servant at the Ministry of Foreign Affairs to sign permission for a special emergency passport: Passport – check! The BA strike did not effect DeutcheBA – flight: Check! Friend on standby – managed to get a seat on the plane: Check! Finally, our boss at the legendary club Leasure Lounge decided to help us out – Cash: Check!

We flew from a totally desolate Heathrow, and landed at a manically busy Berlin Tegel. One of Berlin’s own; DJ Wimpy came and picked us up and took us straight out clubbing. This on Wednesday before the Parade. All weekend we danced: to Sven in the park, Derrick at Tresor, Kiki at some east Berlin tranny club. You name it, we were there, loving every second of it!

All of this was amazing – and then came the day after the Parade:

Sunrise, sunshine and sunset all day outside by the Philharmonic’s concert park. The best trance and house DJ’s of that time, natural light so perfect that we still want to bring it indoors to every summer party. Light makes you feel alive! It’s impossible to imitate, but worth trying!

The absolute feeling of friendship once we met our dear friends after having been away all year gave the scene an aura of LOVE. Also, we will never forget the tone of blue as the Sun started to set and the sounds of EyeQ classics were played by Sasha. It was pure LOVE.

- Severi “Calvin” Glanville and Tea (Hobbes) Stolt – Loving Lights since 1995

*****

LOVE STORY 4. HEINEKEN GIVES YOU VISIONS OF LOVE

With it’s work on bringing forward and supporting the amazing talents of Finnish artists and visionaries, Heineken is a natural partner for LOVE. Some use their power to create waste, while others use it to create beauty and share it freely…

A collaboration of illustrator Eero Johannes and Set designer artist Alisha Davidow bring you ‘Visions of LOVE’. Their work has been seen at the National Theater and Ballet of Finland, BBC, Helsingin Juhlaviikot, The Resolution- festival in London, Sounds like Suomi in China, Microsoft, Basso and many more to come… With the help of a third visionary, Photographer Maria Miklas, we are looking forward on capturing you as a part of this one time art installation at The Circus.

Visions of LOVE will be located at the stairs leading from the dance-floor to the upper floor. The photos will be found at the LOVE website after the event.

***

Unity, Misc and The Circus proudly present
PETE TONG
(BBC Radio 1 / Pure Pacha Ibiza / FFRR Recordings)

• “The Most Powerful person in dance music” –Muzik Magazine
• “The God of Dance Music” –The Independent
• Hosts the world’s most popular dance music shows Essential Mix and Essential Selection on BBC Radio 1, broadcasting live to over 30 million people weekly.
• The ultimate trendsetter and trusted first player for the likes of Daft Punk, Justice, Eric Prydz, The Prodigy and Tiesto.
• Founder, co-owner and A&R of FFRR Recordings, home of Armand van Helden, Orbital, Goldie etc.
• Selected the 24 Hour Party People, Human Traffic and The Beach movie soundtracks and was the executive producer of ”It’s All Gone Pete Tong” film.

THE CIRCUS
PETE TONG (BBC Radio 1 / Pure Pacha Ibiza / FFRR Recordings)
ORKIDEA (Unity)
MR A (Danceteria)
LIL’ TONY (Redrum)
HEIKKI L (Danceteria)
JS16 (16inch records)

Hosted by
ODED PELED (BassoTV / Misc Management)

Introducing the new PRECISION AUDIO PREMIUM sound system
Light design by TEA & SEVERI
Decorations by UNITY
VJ *jen

MBAR
PIETARI (La Perse)
NIKO GESELLE (Mixxed)
YUHIS (Teatteri / Ahjo)
LAURI SOINI (Laserdans)
HALO (The Next Big Thing)
SUPERSAMULI (Bum Bum)
TONY PROFONDO (Mixxed)
UNITY COLLECTIVE (Klubitza)
PABLO STEFFA (Pekka Helsinki)
ROBERTO RODRIGUEZ (Acid Kings)

EVENT
Sunday 05.07.2009 12:00-04:00
Age limit 20 years

mbar & terrace
Mannerheimintie 22-24, 00100 Helsinki
Capacity 200–400
12:00-22:00
Free entry

The Circus
Salomonkatu 1-3, Narinkkatori, 00100 Helsinki
Capacity 1100
21:00-04:00

DRESSCODE
Let’s make it colorful !

TICKETS
A limited amount of “early bird tickets” to LOVE will be available on Monday 25.5.2009 at 11.00 from Helsinki 10. They cost only 15 € and will be available for one week, or until they run out.
**EARLY BIRD TICKETS SOLD OUT**

Full ticket sales will start on Monday 1st of June for 25 € + booking fee. Available from Helsinki 10 (http://www.helsinki10.com) and Tiketti (http://www.tiketti.fi). There will be 800 tickets available.

FACEBOOK
Join us at http://www.facebook.com/event.php?eid=87699887026&ref=mf

LOVE. Brings us all together.
http://www.clubunity.org
http://www.misc.fi
http://www.thecircus.fi
http://www.mbar.fi
http://www.helsinki10.com
http://www.pekkafinland.fi
http://www.musictelevision.fi
http://www.precisionaudio.fi

—

Love Story 1: The Background

Helsinki is a city full of passionate people. There are countless individuals that doctors might consider crazy, but to others they’re truly amazing. They come out at night, looking to give birth to another memorable experience. Nothing feels better than finding yourself surrounded by them on the dance floor. When there’s a break in a song, the lights go out, someone in the back whistles, right on time. Like magic, a warm wave lifts your hands towards the sky, and it feels as if your feet lift up off the ground. You knew it was going to happen, but it still comes as a surprise. Time and time again.

‘LOVE’ brings together for the first time three passionate groups of Helsinki’s nightlife. They’ve all been here a long time and still get excited about the opportunity to give more than ever. Past experiences are not forgotten — A masquerade on an Island, a Rock n Roll Rave, an imaginary visit toRenaissance times, 16 hours in the Sun, the perfect day with Café del Mar, or only a One Minute Rave… It’s exactly those memories that drive these people to build something new. In one of Finland’s most astounding venues, they’ll have a chance to create yet another perfect new moment. And it all sounds better with you.

Love. Brings us all together.

—

Love Story 2: The Artist

There are many reasons why Pete Tong has been called ‘The most powerful person in dance music’ by Muzik Magazine. Or even ‘The god of dance music’ by The Independent. It might be the fact that on a weekly basis, there are more than 30 million live listeners to his BBC1 radio shows ‘Essential Selection’ and ‘Essential Mix’. It might also be the fact that Daft Punk, Underworld, Tiësto, Basement Jaxx, Justice, Eric Prydz and pretty much everybody in dance music hope to get him to be the first to introduce their music to the world. Maybe it’s the fact that since releasing the first ever house music compilation in the UK — ‘The House Sound of Chicago Vol 1′ in 1986 — he has sold millions of compilations for brands such as Pacha, Ministry of Sound, Cream, Mixmag and his very own FFRR label where he’s signed such artists as Orbital and Goldie.

As the icon that he is, Tong was the inspiration behind the film “It’s All Gone Pete Tong”. As a producer he has assembled the music for movie soundtracks such as The Beach, Human Traffic and 24 Hour Party People, and has produced his own material under various guises. He’s one of the biggest crowd pullers in clubland, including his legendery residencies at Pacha Ibiza and Ministry of Sound in London, and headlining slots all over the globe. It seems as if everything Pete touches turns into a long-lasting memory. Which explains why he’s one of the most sought after figures in a scene that’s built around music that turns into an experience.

The dance scene has changed a lot since Pete started, but one thing remains the same: “People love music, make no mistake about that, whether and how they buy it right now is one thing, but people still want to party… it’s our job to come up with new parties, new nights, new venues, new themes to keep the scene fresh and exciting.” Pete still sees his vocation as he did when he started out, playing other people’s records to get an audience dancing. “We need to constantly remember why people want to come to clubs – which is simply to have a great time and feel the music.” And here we are, ready to do just that.

LOVE is delighted to have Mr. Tong play his debut gig in Finland on a night that will be remembered for a long time.

http://www.myspace.com/petetong - http://www.petetong.com
http://www.youtube.com/user/InventaProductions
http://www.bbc.co.uk/radio1/petetong

—

LOVE STORY #3 “This is where the magic happens”

“This is where the dance-floor will be. And lets leave the ceiling really high, like it is. We will fill it with a lot of lights and leave plenty of space for people to really feel free. The DJ needs to be able to have fun too, so lets not put him far away. Right there, in a big white DJ booth!”
Walking into an empty space and envisioning what will be sounds like a lot of fun… Like a little child you can plan a playground for your closest friends, and the ones you imagine meeting on the clubs soft sofas, sipping on a Piña Colada.

But having a strong vision is simply not enough. You need to believe in what you do, have the experience to do it and stand proudly behind
each risk you take. More than that, you need to be living for the night. Niko Hallamäki and Mehdi Younes brought Helsinki some of this millennium’s most successful concepts and nightclubs and have now taken their biggest step yet. Millions of euros and over 20 000 working hours have turned a boring 2000 square meter grocery store into an amazing party venue. Over 3000 liters of paint, 19 kilometers of cabling, 740 light-bulbs, 6 bars on two floors and 3 private karaoke booths with a dance-floor view make The Circus a nighttime heaven.

LOVE is the exclusive club event in Finland’s most impressive nightclub. The Circus is very excited to give you love, on a night where there will be no need to think about tomorrow. It will be simply here and now. What better way is there to live, than to celebrate with 1200 smiling people on a beautiful Helsinki summer night…

http://www.thecircus.fi

—

Love Story #4 – Art & Design

Agent Pekka, an illustration agency based in Helsinki and the first organization of its kind in Finland, was established in September 2007. Launched during Helsinki Design Week, Pekka works both in Finland and abroad, promoting Finnish talent worldwide.

Of Pekka’s 22 illustrators, 20 are Finns, and two are Finnish resident expatriates. “We tend to point out the fact that Pekka is a Finnish illustration agency. There is an amazing amount of talented illustrators in Finland, so it’s been a real challenge to keep the number of illustrators we represent at around twenty. While we wanted to offer our clients a broad range of styles, we also wanted to keep the package manageable”, says Pablo Steffa, Managing Director of Pekka.

http://www.pekkafinland.fi

Miika Saksi is a college dropout. In his teens, Miika was named one of 20 most wanted web professionals in Finland. His style, however, was not bound to one media and nowadays he works as an illustrator, photographer and director. Miika’s work can be seen on album covers, magazines, advertisements and music videos. His clients include Adidas, Blue1, CTRL Clothing, Digital Bloom, EMI Finland and Kalevala Koru.

http://www.pekkafinland.fi/miikasaksi

—

Love Story #5 – COLOURS

In January over a year ago I found colours. I had just finished my three piece thesis of darkness in which I examined the scent, the noise and the taste of darkness. At that point I had a serious overdose of the black, the shadows and everything dark. The loneliness had exhausted me. I was an old rustling black and white TV showing nightmares on every channel.

I decided to go out wearing peacocks and flutter, order all the rainbow drinks with my credit cards and stay up until sunrise. My veins pumped oxytoxin as I had my first kiss of goodnight from a boy who grinned as he told me to follow the rabbits to greener grasses. I fell in love with table dancing, late night cocktail drama, frivolous thoughts and all the grinning people. I found new contrast in me as I waved goodbye to the cellars and attics and finally abandoned my broken heart. I replaced it with a spectrum that reflects hues of light even in the darkest places.

Antti Asplund
Designer & Lover

The opening event of LOVE will present the beautiful designs of Sasu Kauppi, Patrik Prusak and Antti Asplund. Let’s all dress up and make it a colorful night !

http://www.anttiasplund.com
http://www.patriklovesjenni.com
http://www.myspace.com/ksasu

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See the event photos.